Hi, I’m Elizabeth…a B2B Marketer and former New Yorker, currently based in Florida.
I’m a self-professed nerd, travel and culture nut, and lover of both creative and analytical marketing. I can’t wait to learn more about your business!
About Me
I have 15+ years experience in (mainly) B2B Tech Marketing. I have donned many hats in my marketing career including marketing director and freelance partner to both startup and publicly traded companies. My marketing roots are in the agency world, where I led content strategy and product marketing for tech clients of all sizes, and exercises such as competitive analysis for rebrands and web refreshes.
Some of my strongest skillsets include messaging ideation and development, copywriting and branding and websites. Beyond the creative work, I really enjoy “digging deep” - whether its assessing other brands’ positioning and digital presence, auditing acquired companies’ messaging and marketing stack and determining the best methods for integration or evolution, or examining why content or a campaign may not be performing up to its potential and how it can be improved.
Please check out some of my work below and let me know if you have any questions. I look forward to seeing how I can partner with your brand and help you achieve your marketing goals!
01
Rebrand and Website Refresh
Company: Globalgig
Led corporate website refresh, inclusive of design, development, messaging and content
Revamped corporate/brand messaging, positioning company as a service provider that redefines hyperconnectivity, helping global enterprise customers work faster and smarter, everywhere
Hired and managed outside creative and development resources
Conducted content audit and made recommendations for new site
Collaborated with product team to define and refine messaging across all product lines and crafted product collateral
Assessed SEO, crafted updated meta descriptions and all website copy
View Website
As Marketing Director, I also oversaw all content marketing and strategy initiatives and public relations.
02
03
Marketing Consultant
Company: Kinetic Business (Division of Windstream)
For my one-year contract with Kinetic Business/Windstream, I led product marketing for the KB SMB division. As the company resident enterprise business expert, I developed messaging and a pitch deck for its’ newly launched enterprise division.
Pitch deck
Marketing Director
Company: GTT Communications (and One Source Networks, Acquired by GTT)
Led brand and website refresh at both companies, inclusive of messaging, outsourced design and development, website layout, full audit of materials and development of all content.
GTT Website
GTT SD-WAN Data Sheet
I also spearheaded all corporate communications, PR and product marketing initatives, and fully managed the website post-launch, including content analysis and updates.
Summary
Thank you for checking out my portfolio! For additional work samples, feel free to contact me at the email or phone number below.
For a more comprehensive work history/my CV, please visit my LinkedIn profile.